NewLook Blog

NewLook International hires Lindsey Gomm as newest member of the NewLook Team

by NewLook Admin on 05/06/13

For Immediate Release

SALT LAKE CITY, Utah; January, 2013 - NewLook International, manufacturer and international distributor of decorative concrete products, has recently hired Lindsey Gomm to help mange sales and marketing for NewLook and their domestic market.

Mrs. Gomm will be assisting the Vice President and Chief Marketing Officer, Jacob Webb with daily office, sales and marketing tasks. Gomm's efforts will be greatly appreciated as NewLook continues in their efforts to expand.

"Lindsey will be assisting me in sales and marketing to exsiting and new domestic customers," notes Webb. "Lindsey's presence will strengthen our ability to meet the needs of our customers," adds Webb.

Gomm comes to NewLook after studying NewMedia and Communications at the University of Utah for the last four years.

Gomm resides in Salt Lake City, Utah with her family.

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Contact: Jacob Webb Office: 801-886-9495 Email: Jacob@getnewlook.com Website: www.getnewlook.com

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TiqueWash Has Officially Launched!

by NewLook Admin on 05/03/13

We've spent quite a bit of time preparing for the launch of TiqueWash, our new antiquing colorant for stamped concrete. The motivation for developing TiqueWash was to give our customers an alternative method for creating a two-toned finish on stamped, textured concrete. While the Translucent Color Enhancer is still the best solution for restoring exposed aggregate (among other things), we are excited about the user-friendliness of TiqueWash and its ability to be installed in direct sunlight without leaving brush marks.

The TiqueWash color selection guide is finished and the color chart includes 16 colors to begin with. We matched the colors (both electronic and printed) against the dried color of TiqueWash, not wet. While this creates a relatively muted color finish on the chart, it better represents what TiqueWash will look like once dried. Of course, TiqueWash will need to be sealed and, depending on the sealer, the color will really pop!

So that's it! It's official. TiqueWash is officially available. Place your orders today!

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WOC Demo on concrete staining and design

by NewLook Admin on 02/20/13

Watch the 2013 "World of Concrete" demo that we did @ http://www.youtube.com/watch?v=fDAvxZuvOnI. It's AWESOME!!!!

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World of Concrete

by NewLook Admin on 02/06/13

Come and see us at the World of Concrete in Las Vegas, NV on Feb 5-8th. We will be doing demos and meeting with anyone that has questions about any of NewLook's concrete stains, sealers or other products we offer. Our Booth # 40645 outside in the Sliver lot that is across the street from the South Hall, we're the black canopy among all the white ones. So come over and see us.

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Stamped Concrete Color Combinations Page Added

by NewLook Admin on 02/01/13

NewLook has just added a new web page dedicated to showcasing a variety of color combinations used to antique stamped concrete textures with the Translucent Color Enhancer. Check it out now!

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How much preparation is required before applying NewLook stains?

by NewLook Admin on 01/23/13

Not much, but always remember that it is absolutely critical that the surface is prepared correctly, otherwise, NewLook will likely have adhesion problems. Typically, pressure washing is all that is required to open up the surface pores. The rule of thumb is that if there is anything on the concrete that would prevent NewLook from penetrating (sealers, paints, "cure and seal" agents, dirt, oil, grease, glue, gum, etc.) then that substance needs to be cleaned off or removed before applying NewLook.

Use a pressure washer with 3000 PSI and a capacity of 4 gallons per minute. Use a 15° or 25° fan tip (never use a 0° tip). Do not bear down on the concrete as it can change the surface texture. Keep in mind that there is a big difference between simply hosing off the concrete and really pressure washing it well. In areas where pressure washing is not possible, a floor-scrubbing machine with a cleaner is acceptable. Use a mild cleaner that contains no acid.

Hard-troweled or polished surfaces are generally too dense to allow NewLook to penetrate. Use NewLook EcoAcid or QuickEtch to profile the surface. It is important to thoroughly rinse off any remaining residue or dust before applying NewLook.

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Decorative Concrete Stain Review

by NewLook Admin on 01/17/13

There are many different types of decorative concrete stain. Don't settle for what your near-by supplier pushes just because he's local. Take time to get informed before you buy. It could mean the difference between a temporary decorative concrete floor and a beautifully stained concrete floor that lasts!

For this purpose, we have just published a Decorative Concrete Stain Review webpage that highlights many of NewLook's concrete stains, as well as educates about the different varieties of concrete stain.

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GetNewLook.com Webpage Upgrades

by NewLook Admin on 01/13/13

Perhaps you've already noticed. We've been upgrading our webpages to enhance user experience. The product pages specifically have been enhanced to include an additional (colored) well on the right margin. This gives us space to display product images, list testimonials and include lifestyle images for customer benefit. Let us know what you think of the new site!

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NewLook Launches Decorative Concrete Forum

by NewLook Admin on 12/30/12

That's right. We're trying out a new forum application from Nabble. The NewLook Forum is a place to discuss decorative concrete products, like NewLook's concrete stain, and other industry related topics. Get answers to your questions and comment on others' discussion.

Check out the forum at: http://www.getnewlook.com/Forum.html

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Concrete Decor Article (Aug-Sept 2012): Managing Slack

by NewLook Admin on 10/22/12

Published Aug-Sept 2012; Vol. 12 - Issue 6
By Jacob Webb, NewLook Vice President

There is a big hairy monster lurking around your business. He’s not easy to detect and he has a real nasty habit of stealing from you. The monster I speak of is called “slack” and if you don’t learn to rub him out, he will eventually make an irreversible impact on your bottom line.

Slack is simply another word for waste and inefficiency, particularly as it applies to the supplier-customer relationship within the vertical supply chain; he can surprise you at just about any point and manifest himself in numerous ways. Miss-specified purchase orders. Employee accidents. Wasted product. Slack could be just about anywhere. To better understand who slack is and how to contain such a beast, you must . . .

Read full article.

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