The Original
Concrete Color
Maintenance System™


In 1989, NewLook became the first company ever to create a solid color concrete staining system that delivers truly opaque and vibrant colors. Our system has since expanded to include a wide range of proven solutions. And it has stood the test of time with over 20 years of satisfied customers.
As our industry endures the economic recession we understand your need to be conscious of expenses. We also recognize you have alternative options to enhance the image of your concrete. While no other product effectively competes with the quality of NewLook's revolutionary decorative concrete system, our competition still insists (despite their many failures) that their solutions are actually worth purchasing--even at a lower price.
We receive many calls from architects, distributors, contractors and property owners like you who have experienced poor results with these copycat products, many of which have been recalled. They call us because of our long-standing reputation for fixing problems caused by inferior products. We simply ask, "Is it worth risking the success of your business just to save a few bucks on a cheap product?"
Don't be fooled by cheap knock-offs! As you consider alternative options we encourage you to compare them with the many unique and compelling benefits of our systems. You will find that NewLook truly offers the most proven, sustainable and innovative solution to enhance the image of your concrete. Please understand, this information is not being provided out of desperation or an attempt to slander the competition; rather, we do this out of genuine concern for you, our customer, and a sincere sense of responsibility to inform you of the truth about product issues you face.
Testimonials
"I have used NewLook products since 2003 and have watched...many attempts by rival companies...to copy NewLook's formulas. Fortunately for NewLook, these attempts...have had dismal results in product integrity and overall sales...[NewLook] is truly a unique, one-of-a kind, multi-faceted product and formula. And it's the only brand we choose to purchase and support." [Full Testimonial (pdf)]
"I have over 25 years of professional experience in custom and decorative concrete and my motto has always been 'do it right the first time'! But I'm always looking for ways to do it better and expand my horizons: In 2007 I began using NewLook's Concrete Color Stains and I was hooked on the first job. New construction, restoration, repair...it does it all and my customers love the results. Honestly, I have used other products by never achieved the phenomenal results I ALWAYS get from NewLook stains. I average 25% to 30% better coverage than other brands with less labor. That's real savings! Better adhesion too; NewLook stains do not come off unless you want them to, unlike other comparable products. NewLook's stains have better color and consistency; side by side you can see the difference. The best service, advice and solutions form the guys who make it--not some salesman. Ask anyone who knows me; I won't use anything else."
~ Tom Disher, Owner, Tom Disher Concrete; Newport News, VA
"The moment I started doing decorative concrete work I was advised to familiarize myself with NewLook and their products. Over five years later, NewLook products are still the only ones I use. I've gotten to the point that most of my pictures in my portolio are of NewLook applications. Customers like my Before & After pictures so much they don't even look at the NewLook color chart and ask me to pick colors for them. I'm a self-employed contractor and Certified NewLook Installer. NewLook's stains are perfect for me. With a minimal amount of tools and overhead, I can put down NewLook five days a week and not break a sweat."
NewLook customers share their testimonials and experiences using NewLook products at the World of Concrete trade show in 2011.
© 2011 NewLook International, Inc. All Rights Reserved