Our Team The NewLook All-Stars

Bob King President

Bob King is an experienced executive in various businesses, including distribution, technology, and consumer products. He has led companies in high growth and turnaround situations. Bob is a native of Oklahoma, where he graduated from Southwestern Oklahoma State University. He’s an avid sports fan and enjoys watching and playing golf in his downtime. Bob and his wife have settled in Utah after moving a lot in his career (Texas, Colorado, and California). They have 5 grown daughters.

Alex Armitage Executive Vice President

Alex Armitage has been in the decorative concrete industry for 7 years. Alex started his career as a commercial painting contractor, where he painted estimated projects for over 20 years. He has served as a state and regional president for the Painting and Decorating Contractor of America and currently serves as an Avionics Tech for the United States Air Force. Alex, his wife, Luanna, and three children reside in Sandy, Utah. They enjoy anything outdoors, including traveling, live music, and sports events.

Lindsey Feist Corporate Accountant

Lindsey Feist started at NewLook almost 2 years ago in Sales Order Entry and has quickly progressed to take on the Office Manager role. In September 2021, she took on the Corporate Accountant responsibilities. Lindsey grew up in Southern California and has lived in New England and Indiana before moving to Utah in 2018. She has a 2-year-old son, Mason, and she’s known for her bubbly personality, quick wit, and passion for sports.

Kaylee Winters Sales Operations Coordinator

Kaylee majored in Creative Writing at Westminster College for three years, during which, self-published a book before deciding to drop out of college. Her work experience includes different industries and various team roles, such as production, fulfillment, clerking, customer service, and sales. She appreciates all the people she’s met and been able to work with. She started part-time in the warehouse during school and has worked with NewLook for a total of 3 years – oh, and Bob still hasn’t quite figured her out yet.

Victoria Reese Sales

Victoria is a passionate, dedicated, and detail-oriented specialist for NewLook Products. While trying to resolve a pool deck issue with her community association, she encountered NewLook for the first time – this is how she found NewLook, and NewLook found her. Since learning about NewLook’s amazing concrete products, they offered her a job in sales to help spread the word about them and help develop the untapped territory in her area 7 years ago.

Since then, Victoria has worked at NewLook in customer service, administration, technical support, training, and sales. You can find Victoria on a job with a brush in hand or meeting future NewLook contractors and dealers in her East Coast territory. She introduces and educates anyone who comes her way about the benefits of NewLook products.

Ronda Van Billiard Sales

Ronda Van Billiard has been in the decorative concrete industry for over 16 years. She started as a managing partner and licensed contractor for a regional installation company, where she then purchased the distributorship in 2008. The manufacturer hired her in 2016 as the managing sales rep in the Southeast Region, where she applied her industry knowledge working with ready-mix companies and distributors, leading to her success. She is enthusiastic about the business and loves to share her hands-on product knowledge and marketing expertise as a distributor with dealers and supply companies. Originally from Southern California, Ronda graduated with a BA in Communications and Advertising from Cal State Fullerton. Since 2004, she has made her home in Chattanooga, Tennessee. Her hobbies include traveling, watching the Dallas Cowboys with her boyfriend (regrettably a Panthers fan), and relaxing on the many beautiful beaches in the Southeast.

Brett Hodsworth Sales

Southern California | Nevada | Arizona

Brett started his career in construction during the 2000 construction boom in the Las Vegas Valley. He began working as an inspection specialist, providing the Clark County residences with the latest and most innovative code practices. He’s worked in several lead sales positions through the years and is a hands-on problem-solver. He has a passion for working with communities in resolving complex industry issues. When Brett is not at the office, you might find him flying a plane somewhere over Nevada, and it’s obvious his deep passion for aviation consumes his free time.

Tyler Forbush Sales

Idaho | Oregon | Washington | Montana

Tyler Forbush was born and raised in Idaho. He was an avid wrestler and artist growing up. He excelled in both and even placed second at state his senior year. Tyler received a wrestling scholarship at Northwest College where he placed 4th in the nation. In college he also was given an art Scholarship where he learned to excel in his artistic abilities. Tyler worked very young in construction. Starting concrete at the age of 16, learning the craft of both foundations and flat work. He moved to Spokane shortly after he was married and spent several years working in Washington . He moved back to southwest Idaho in 2016 . Starting his own company at the age of 25 Tyler spent most of his adult life perfecting his craft of concrete finishing, decorative concrete and vertical carving. He served a two year mission for his church and was an Eagle Scout. He is happily married and is a father of five wonderful children. His passions are decorative concrete, hunting and fishing and the outdoors.

Eric Ernst Sales

Eric is a seasoned sales professional in the concrete construction and rehabilitation market. He has served manufacturers of concrete chemicals, building envelope, and structural concrete rehabilitation materials in various sales management roles for over 30 years, covering the Midwest and East Coast markets. Eric has a BA and MS in Business and Industrial Management and has been a member of ACI. CSI. ICRI. and Structural Engineers Associations in his region. Eric resides in Cincinnati, Ohio, with his wife Tina, and they have two adult children. Eric coaches high school basketball and maintains real estate property in his spare time.

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NewLook [nu look]: –noun: the fusion of innovation with concrete