Our Team The NewLook All-Stars
Bob King President
Bob King is an experienced executive in various businesses, including distribution, technology, and consumer products. He has led companies in high growth and turnaround situations. Bob is a native of Oklahoma, where he graduated from Southwestern Oklahoma State University. He’s an avid sports fan and enjoys watching and playing golf in his downtime. Bob and his wife have settled in Utah after moving a lot in his career (Texas, Colorado, and California). They have 5 grown daughters.
Alex Armitage Executive Vice President
Alex Armitage has been in the decorative concrete industry for 7 years. Alex started his career as a commercial painting contractor, where he painted estimated projects for over 20 years. He has served as a state and regional president for the Painting and Decorating Contractor of America and currently serves as an Avionics Tech for the United States Air Force. Alex, his wife, Luanna, and three children reside in Sandy, Utah. They enjoy anything outdoors, including traveling, live music, and sports events.
Lindsey Feist Corporate Accountant
Kaylee Winters Sales Operations Coordinator
Victoria Reese Sales
Florida | Georgia | Virginia | Delaware | New Jersey | New York
Victoria is a passionate, dedicated, and detail-oriented specialist for NewLook Products. While trying to resolve a pool deck issue with her community association, she encountered NewLook for the first time – this is how she found NewLook, and NewLook found her. Since learning about NewLook’s amazing concrete products, they offered her a job in sales to help spread the word about them and help develop the untapped territory in her area 7 years ago.
Since then, Victoria has worked at NewLook in customer service, administration, technical support, training, and sales. You can find Victoria on a job with a brush in hand or meeting future NewLook contractors and dealers in her East Coast territory. She introduces and educates anyone who comes her way about the benefits of NewLook products.
Ronda Van Billiard Sales
Tennessee | Mississippi | Louisiana | Alabama | Georgia | North Carolina | South Carolina
Brett Hodsworth Sales
Tyler Forbush Sales
Idaho | Oregon | Washington | Montana
Eric Ernst Sales
Ohio | Kentucky | West Virginia| Pennsylvania | Michigan | Indiana | Illinois
Eric is a seasoned sales professional in the concrete construction and rehabilitation market. He has served manufacturers of concrete chemicals, building envelope, and structural concrete rehabilitation materials in various sales management roles for over 30 years, covering the Midwest and East Coast markets. Eric has a BA and MS in Business and Industrial Management and has been a member of ACI. CSI. ICRI. and Structural Engineers Associations in his region. Eric resides in Cincinnati, Ohio, with his wife Tina, and they have two adult children. Eric coaches high school basketball and maintains real estate property in his spare time.