the Perfect Product for your Project

NewLook is the leading manufacturer of premium architectural and specialty concrete coatings. Our concrete stains and specialty coatings have been proven since 1989 by industry professionals to restore, improve durability and enhance the image of concrete. NewLook was founded on the belief that decorative concrete should be convenient and affordable. Need a concrete floor stain, sealer, or polished concrete floor? Whether you are specifying or installing decorative concrete NewLook has a high-quality solution for you!


NewLook’s admixtures not only color concrete but also reduces efflorescence, densifies & stabilizes concrete. NewLook’s integral cement color can be added to create colored concrete and for tinting a wide range of materials and mixtures. 

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Cleaners & Preparation

To get started on a new project, the concrete must be cleaned & prepped. NewLook offers a number of products that help clean, strip, degrease, etch and remove efflorescence from concrete. Many of the cleaners are safe for the environment and biodegradable.

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Concrete Stains

Amazing Decorative

Creating beautiful concrete means using amazing decorative concrete restoration products, such as the ORIGINAL Solid Color Stain. NewLook is known for its innovative stains used to make ugly concrete look brand spanking new! Endura Solid Stain & Endura Faux Fusion are highly durable and easy to use, single component concrete stains.

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For Both Polished & Unpolished Surfaces

Take your architectural and commercial concrete to the next level with the NanoSet™ Concrete Polishing System. Our revolutionary concrete polishing system of densifiers, sealers, cleaners and nano-pigment colorants leverages all the sustainable advantages of polished concrete flooring. The design versatility of the NanoSet™ Concrete Polishing System gives your customers the economical, low-maintenance, high-performance solution needed and delivers it faster, better and greener. It is unmatched in durability and reliability. And it can help you achieve phenomenal results more quickly for either new or existing concrete.

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Sealers & Coatings

Fortify concrete and prevent cracks for masonry

Stop the destruction of concrete and give it that polished finish with NewLook’s extensive line of sealers & coatings. Fortify concrete and prevent cracks for masonry, concrete and bricks with DriveHard. NewLook’s diverse group of sealers work with concrete to prevent efflorescence, lock out water, prevent spalling and protect surfaces from graffiti to just name a few.

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Efflock System

A fast-acting, water-based cleaner used to remove efflorescence from existing concrete and masonry surfaces. Efflock Efflorescence Remover attacks sodium chloride deposits (efflorescence) to make it easier to clean off. Use before treating concrete and masonry with EffLock Topical Treatment.

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Pair with other NewLook products for the best results

NewLook strongly recommends using these specific brushes to install concrete stains and cannot guarantee (or warrant) results if the concrete stains are applied without them. Do not use, however, to install paint, epoxy or other top coat concrete and cement sealers. Paint and other high-build coatings should be applied with paint rollers or other brushes.


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